What if Max's targeted Gen Z consumers?
In my marketing class, my team was tasked with making a fictional rebrand for Max's Restaurant as if they were pivoting to capture more of the Gen Z market.
We chose to embrace Max's heritage and leverage Gen Z's affinity for vintage nostalgia to create a rebrand and surrounding campaign for both digital and OOH.
For a skill test, I was tasked with cooking up social media art cards for a fictional brand: HealthyBites, a punchy and fun meal plan delivery service for Gen Z.
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