MAX'S REBRAND
What if Max's targeted Gen Z consumers?
In my marketing class, my team was tasked with making a fictional rebrand for Max's Restaurant as if they were pivoting to capture more of the Gen Z market.
We chose to embrace Max's heritage and leverage Gen Z's affinity for vintage nostalgia to create a rebrand and surrounding campaign for both digital and OOH.
![](https://cdn.myportfolio.com/ce4811da-8df6-4d95-8e0b-154be7a817ec/29a7b96a-ab85-4dcf-8a60-c130a9862c7a_rw_1200.png?h=6aad25159bd8a69e57cc95d2bc8123d2)
![](https://cdn.myportfolio.com/ce4811da-8df6-4d95-8e0b-154be7a817ec/3feef54e-2f93-4ca4-8847-2022db81328c_rw_1200.jpg?h=4187d5b177c9089cacb9a366dbf5d6ab)
![](https://cdn.myportfolio.com/ce4811da-8df6-4d95-8e0b-154be7a817ec/2a0c2471-365c-4063-a932-f6136353d79e_rw_1200.jpg?h=ba3dc8bf974edfeafe60fff553c020df)
![](https://cdn.myportfolio.com/ce4811da-8df6-4d95-8e0b-154be7a817ec/f783d825-83b7-47b7-bb4c-00466b54b553_rw_1200.jpg?h=c8a9a2d619771b7d84f4ef6dc1e45e4a)
![](https://cdn.myportfolio.com/ce4811da-8df6-4d95-8e0b-154be7a817ec/9cbc154d-f0b5-425b-bf64-b9aeb6007429_rw_1200.jpg?h=0ee8b42b7405abcb69e365ea19e445bb)
![](https://cdn.myportfolio.com/ce4811da-8df6-4d95-8e0b-154be7a817ec/faea39b2-8b66-43a5-9281-8c75e8c9bfcc_rw_1200.jpg?h=613afe525b2e9f678d23edb726f8a4aa)
![](https://cdn.myportfolio.com/ce4811da-8df6-4d95-8e0b-154be7a817ec/0c60c0b5-ae5e-4b35-b9d2-ebee187613bb_rw_1200.jpg?h=90199156719c67de774d62b974f19881)
HEALTHYBITES MEAL DELIVERY
For a skill test, I was tasked with cooking up social media art cards for a fictional brand: HealthyBites, a punchy and fun meal plan delivery service for Gen Z.
![](https://cdn.myportfolio.com/ce4811da-8df6-4d95-8e0b-154be7a817ec/19e18c4e-a7fd-46c5-8a62-090b8081a128_rw_1200.png?h=19f46a2df878d9f4c9322340c1784df3)
![](https://cdn.myportfolio.com/ce4811da-8df6-4d95-8e0b-154be7a817ec/e88df7d7-b3d7-433a-a19b-bc2e33e46c01_rw_1200.png?h=2b0bf7ac789905138481706c723a8622)